Mass Com 313: COMMUNICATION THEORIES

Syllabus

Wesleyan University-Philippines                                                              Mass Com 313 – Communication Theories
College of Arts and Sciences                                                                                                Course Credit: 3 units
 

COURSE DESCRIPTION

A study of the principles, theories, concepts and techniques of human communication.
 
COURSE OBJECTIVES
 At the end of the course, the students are expected to:
 Cognitive
have a deeper understanding of various communication techniques as applied in interpersonal and mass communication situations.
Affective
appreciate the complexity of human communication
Psychomotor
apply the knowledge gained from the course in conceptualizing and implementing communication projects in related fields such as advertising and public relations.


METHODOLOGY

Lectures
Practical Exercises
Group Discussions
Presentation of Case Studies


COURSE OUTLINE

  Topic                                                                                                      Timeline
COURSE ORIENTATION  1 week
FORMS OF COMMUNICATION
        Intrapersonal Communication
        Interpersonal Communication
        Mass Communication		  2 weekS
MAJOR ACTIVITIES OF COMMUNICATION SPECIALISTS
        News and Information Gathering
        Interpretation and Prescription
        Education and Transmission of Culture
        Entertainment		  4 weekS
FOUR CONCEPTS OF MASS MEDIA IN THE WORLD
        Socialist/Communist Model
        Libertarian Model
        Social Responsibility Model
        Authoritarian Model		  2 weeks
THE PHILIPPINE CONCEPT OF MASS COMMUNICATION
        Development Communication		  2 weeks
SURVEY OF COMMUNICATION THEORIES
        Mechanistic S-R
        Individual Differences Theory
        Social Categories Theory
        Social Relationships Theory
        Concentric Circle Theory		  2 weeks
IN-DEPTH ANALYSIS OF THE COMMUNICATION PROCESS
        Source 
        Message
        Channel
        Receiver
        Effect		  5 weeks
_______
18 weeks

CONSULTATION HOURS

 Monday to Friday      12:00 Noon – 1:00 PM


REQUIREMENTS

Individual Projects
Individual Reports
Preparation of communication case studies


GRADING SYSTEM

Term Examination --------------------------------- 40%

Academic Exercises:

Quizzes/Homework --------------------- 40%
Class Participation----------------------- 10%
Attendance-----------------------------------10%


REFERENCES

De Fleur, M. (1966). Theories of Mass Communication. New York. David McKay Company.

Department of Development Communication. (1965) Introduction to  Communication Theory and Practice. College, Laguna. UPLB.

Quebral, N. C. (1976). Development Communication: Status and Trends/The Time is Now. College, Laguna. SEARCA

Schramm, W. (1960). Mass Communications. Urbana, Illinois. Universityof Illinois Press.

Wright, C. R. (1966). Mass Communication, A Sociological Perspective. New York. Random House.


 

Online Reference Materials

Readings (Word document files):

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A Communication Model

A Communication Model (2)

Communication Theory

The Shannon-Weaver Model

The Two-Step Flow of Communication Theory

Mass Communication Context

Persuasion Communication

Cognitive Dissonance Theory
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